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广告牌品种有哪些

来源:/news/221.html   发布时间:2018-09-17

广告牌是一个广告概念,广告牌的品种有许多,从空间上来分为室内广告牌和野外广告牌,从适用功能上又有许多类型,从方式和特色上又有许多分法(因方式太多,这点不做介绍)
Billboard is an advertising concept, there are many kinds of billboards, from the space is divided into indoor billboards and outdoor billboards, from the applicable function there are many types, from the way and characteristics there are many points (because too many ways, this is not introduced)
室外广告品种许多:
There are many outdoor advertisements.
1.发光字广告,这是最常的发光广告,一般室内LOGO和形象墙用的最多。
1. the glowing character advertisement, this is the most common luminescent advertisement, generally the indoor LOGO and the image wall use most.
LOGO墙
LOGO wall
2.招贴广告。招贴广告一般设在人行道行人必经之处,也能够设在售货地址。
2. poster advertising. Poster advertisements are usually located on pedestrians' pedestrians, and can also be located at sales addresses.
3.路牌广告。比起招贴广告来,路牌广告更为正规。每一块广告牌都能够依照广告商的要求,征得有关广告管理部门的赞同,进行绘制,搞得十分夺目和漂亮。上海延安中路茂名路口曾有一块电动三面广告牌,将机械滚动、装修浮雕与主动校时电波钟三者功能溶于一体,很好地发挥了美化城市的作用。这块活动广告牌,面宽十一余米,高五米多,由十八块会滚动的三棱体组成,每隔二十秒钟就主动改换一次画面,十分有目共睹。
3. road sign advertisement. Road signs are more formal than poster advertisements. Each billboard can be drawn in accordance with the requirements of the advertiser, with the approval of the advertising management department concerned, making it very eye-catching and beautiful. There was an electric three-sided billboard at Maoming intersection of Yan'an Middle Road in Shanghai, which integrates mechanical rolling, decoration relief and active time-adjusting radio clock functions, playing a good role in beautifying the city. This activity billboard, more than eleven meters wide and more than five meters high, is composed of eighteen triangles that can roll. It changes the picture every twenty seconds. It is very obvious to all.
4.霓虹灯广告。安装在繁华闹市的霓虹灯广告既宣扬了产品,也装点了城市。 不过此类广告已逐渐被市场筛选外。

4. advertising for neon lights. Neon advertising installed in busy streets not only advertised products, but also decorated cities. However, such advertisements have been gradually screened out by the market.

济南广告牌

室外广告的方式还有广告廊、产品模型等等。现在国外一些先进的室外广告还采用了声、光、色、味等技能,使广告愈加吸引人。美国有家食品公司,在底特律城郊,竖立了高八十英尺、长一百英尺的推销面包的巨型广告模型,当行人走近它时,不只能听到播出的轻音乐和介绍面包的声响,并且能闻到一股股“奇特混合面包”的香味,登时引起人们的食欲。
Outdoor advertising includes advertising corridors, product models and so on. Now some foreign advanced outdoor advertisements also use sound, light, color, taste and other skills, so that advertisements become more attractive. A food company in the United States, in the suburbs of Detroit, erected an 80-foot-tall, 100-foot-long model of a giant advertisement promoting bread, when pedestrians approached it, not only can hear the light music broadcast and the sound of introducing bread, but also can smell the fragrance of "strange mixed bread" and then cause people to eat. Desire.
野外广告牌品种,依据职业特色
The variety of outdoor billboards is based on professional characteristics.
地铁广告
Subway advertisement
在地铁范围内设置的各种广告统称地铁广告。其方式有十二封灯箱、四封通道海报、特别位灯箱、扶梯、车厢内海报等。其特色是人流会集、受注视程度高,能够添加产品的认知度。能够独自或网络式购买。
All kinds of advertisements set up in the subway are collectively referred to as subway advertisements. There are twelve light boxes, four channel posters, special light boxes, escalators, posters in the car. Its characteristic is the gathering of people, the high degree of fixation, and the ability to add products. Able to purchase alone or online.
公交车广告
Bus advertisement
公交车属于移动媒体,表现方式为全车身彩绘及车身两边横幅挂板等,其特色是触摸面广,掩盖率高,可应方针受众方针来挑选道路或区域。能够独自或网络购买方式发布。
Buses belong to the , the way of expression for the whole body painting and body side banner hanging board, its characteristics are wide touch surface, high coverage rate, can be guided by the audience to select roads or areas. Can be released by way of purchase alone or online.
机场广告
Airport advertising
设置在机场周围和机场内部的广告牌。一般针对层次及收入较高的受众,如公干及出外旅游人士。
A billboard set around the airport and inside the airport. Generally targeted at the higher level of the audience, such as business and outbound tourists.
火车站广告
Railway station advertisement
设置在火车站范围内的广告方式,以交游各地旅客为主要方针方针,特色是人流量高及可掩盖附近区域。其广告方式有灯箱、电子屏幕、射灯广告牌、三面翻等等。
Advertising is set within the railway station with the main policy of making friends with passengers from all over the country, featuring a high flow of people and the ability to cover up nearby areas. Its advertising methods include light boxes, electronic screens, spotlights, billboards, three sides flip and so on.
射灯广告牌
Spotlight billboard
在广告牌四周装有射灯或其他照明配备的广告牌,称为射灯广告牌。其特色是漂亮,晚上照明作用极佳,并能明晰看到广告信息。
A billboard with a spotlight or other lighting around the billboard is called a spotlight billboard. Its characteristic is beautiful, the evening illumination function is extremely good, and can clearly see the advertisement inion.
霓虹灯广告牌
neon sign
由霓虹管曲折成文字或图案,配上不同颜色的霓虹管制成,散发出缤纷的颜色。更可合作电子操控的闪烁方式添加动感,夜间作用视觉冲击力强。
From the neon tube zigzag into words or patterns, with different colors of neon tube, emitting a colorful color. More cooperative electronic manipulation of the scintillation way to add dynamic, nighttime visual impact.
山东红晨广告传媒有限公司,济南广告牌感兴趣的朋友可以关注我们,更多精彩内容每天给你更新。
Shandong Hongchen Advertising Media Co., Ltd., Jinan Advertising Board interested friends can pay attention to our , more exciting content to update you every day.

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